Zipolite Mezcal is a small artisanal batch mezcal company located in the heart of Oaxaca, Mexico. The company prides itself on its traditional production methods, using only the finest locally-sourced ingredients to create a truly unique and authentic mezcal experience. To help bring the Zipolite Mezcal brand to life, there was a focus on creating a visual identity that captured the essence of the company's heritage and craftsmanship and also that reflects the brand’s respect for Oaxacan culture. The result is a brand that truly stands out in a crowded market, and a product that embodies the very best of Oaxaca's rich mezcal tradition. A mix of bold typography and subtle textures were used to create a cohesive and visually striking campaign that communicates the brand's values and story.