Make Way for the Matriarchy is a social issues campaign designed to raise awareness about women's reproductive rights and freedoms, and the misogyny involved in governing a women's body. With the recent overturn of Roe v. Wade in 2022, the campaign aims to showcase the unjust laws and policies that have begun to take place in certain parts of the country, highlighting how they impact personal freedoms and women's rights. The campaign seeks to empower people to have perspective and take action, while also calling out the double standards that exist when it comes to reproductive health issues affecting women versus men. The campaign features bold colors and graphics, as well as powerful imagery that highlights the strength and resilience of women. The overall aesthetic is meant to be bold, unapologetic, and inspiring.